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Foundations of marketing

Jeffrey Jusino
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Effective marketing activities are based on strategic business planning. In this course, you will understand how the functions of marketing influence business strategies, as well as how the principles of marketing and business work together to create significant impacts on people, companies, and society.

Here is the class outline:

1. Business and Marketing

Introduction to Business and Marketing provides the foundational knowledge and skills students need for careers in business and marketing. Students begin exploring roles and functions that business and marketing play in a global society, develop an understanding of the market place, as well as understanding product placement and promotion.

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