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Marketing Research Lab

Jeffrey Jusino
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This course provides students with a tool kit of market research approaches and techniques to help them define key research questions that underlie strategic marketing decisions. Students gain essential skills that are relevant not only to marketing but also to product management or entrepreneurship. Students collect and analyze data and develop the strategic implications of the research findings. Under faculty supervision, students work with their client sponsor on a project and present their final analysis to management.

Here is the class outline:

1. Marketing Information Management

Researchers must apply their search skills to gather the right information, analyze quantitative and qualitative data, and communicate the findings to stakeholders. Each business has a target market, or a specific group is your mission to identify it and get the message to be captured.

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